how it works

the Process

kick off: QUESTIONNAIRE

I will send you an in-depth questionnaire asking questions about your business, audience, goals, and vision. If necessary, we will hop on a video call to chat about your responses.

01. strategy

While a beautifully crafted brand gets people’s attention, it’s a strategically crafted brand that will win hearts and inspire loyalty in your audience. I will dig into the information you provide in your questionnaire and research your target audience to develop a comprehensive, multi-page brand strategy document tailored specifically to your business. Your brand strategy will outline a clear vision and strategy to set you apart from your competition, connect your business with your target audience, and layout the initial visual tone of your brand identity in the form of a mood board and color palette. We will work together to get your brand strategy feeling just right.

02. DESIGN

Drawing on the strategic foundation and visual tone established in your brand strategy, I will craft one cohesive brand identity system. I follow the one-concept design approach, which means that after an intensive exploration of a number of various design directions, I will present you with the single concept that is the best solution to meet the unique needs of your brand and wow your audience. Your design concept will be presented as a fully comprehensive brand identity containing all of your brand logos, marks, patterns etc. view an example here. You’ll then have a chance to ask questions and provide feedback.

03. refine

After reviewing your feedback, we will discuss what’s working — how is the design concept successfully speaking to your target audience — and areas where there is room for improvement. My goal is to ensure that the design we are creating resonates with both you AND your audience. We will work through two rounds of refinement together.

04. DELIVERY + LAUNCH

After all of the design elements are finalized, I will provide you with everything you need to successfully launch your brand, including a comprehensive brand guidelines document to guide you in using your new brand. My goal is to give you everything you need to manage your brand on your own, but I’m always here if you need more help down the road!

05. PARTNERship

I maintain partnerships with many of my clients long after the initial brand design process is complete. When possible, I love to continue our collaboration throughout your business journey, offering my knowledge, expertise, and support to help you create consistent, captivating brand experiences. I offer a variety of design services. Any additional design or branding needs that pop up down the road are available, as custom packages, to my previous brand identity and starter brand clients.