invest in your brand

brand services

Brand Strategy + Design Package

strategic

Rooted in strategy, every aspect of your brand is designed to attract your ideal clients.

trusted

A cohesive set of brand visuals adds credibility to your business and positions you as the expert you are.

unique

Take pride in a beautifully designed brand identity, custom built just for your business.

Investment: Starts at $8,000 USD

Timeline: 10–12 Weeks

get started ⟶

includes

Brand Strategy with Mood Board

Primary Logo + Secondary Logo

Brand Mark/s (if applicable)

Brand Pattern (if applicable)

Brand Color Palette

Cohesive Font System

3 Collateral Items

Comprehensive Brand Style Guide

Final files formatted for print + web use

Additional Design Services

OTHER SERVICES I OFFER MY PREVIOUS BRANDING CLIENTS

Printed Materials

Social Media Icons + Templates

Vehicle Graphics

Packaging Design

Signage

Merchandise Design

Squarespace Web Design

Monthly Retainers

Need something else? Just ask!

IF YOU KNOW THAT YOU’LL NEED MORE THAN BRANDING, LET ME KNOW!

what my clients have to say.

“Since the early stages of Starr Hill’s brand and packaging refresh, Wyndsor has been an indispensable asset to the brewery. Her unique ability to quickly absorb our brand culture and feedback while driving our visual identity into a new direction that felt both fresh and relatable has been invaluable, while her genuinely kind and easy-going demeanor makes it an absolute pleasure to work with her.”

— Jack Goodall, Starr Hill Brewery

how it works

the Process

kick off: QUESTIONNAIRE

I will send you an in-depth questionnaire asking questions about your business, audience, goals, and vision. If necessary, we will hop on a video call to chat about your responses.

01. strategy

While a beautifully crafted brand gets people’s attention, it’s a strategically crafted brand that will win hearts and inspire loyalty in your audience. I will dig into the information you provide in your questionnaire and research your target audience to develop a comprehensive, multi-page brand strategy document tailored specifically to your business. Your brand strategy will outline a clear vision and strategy to set you apart from your competition, connect your business with your target audience, and layout the initial visual tone of your brand identity in the form of a mood board and color palette. We will work together to get your brand strategy feeling just right.

02. DESIGN

Drawing on the strategic foundation and visual tone established in your brand strategy, I will craft one cohesive brand identity system. I follow the one-concept design approach, which means that after an intensive exploration of a number of various design directions, I will present you with the single concept that is the best solution to meet the unique needs of your brand and wow your audience. Your design concept will be presented as a fully comprehensive brand identity containing all of your brand logos, marks, patterns etc. view an example here. You’ll then have a chance to ask questions and provide feedback.

03. refine

After reviewing your feedback, we will discuss what’s working — how is the design concept successfully speaking to your target audience — and areas where there is room for improvement. My goal is to ensure that the design we are creating resonates with both you AND your audience. We will work through two rounds of refinement together.

04. DELIVERY + LAUNCH

After all of the design elements are finalized, I will provide you with everything you need to successfully launch your brand, including a comprehensive brand guidelines document to guide you in using your new brand. My goal is to give you everything you need to manage your brand on your own, but I’m always here if you need more help down the road!

05. PARTNERship

I maintain partnerships with many of my clients long after the initial brand design process is complete. When possible, I love to continue our collaboration throughout your business journey, offering my knowledge, expertise, and support to help you create consistent, captivating brand experiences. I offer a variety of design services. Any additional design or branding needs that pop up down the road are available, as custom packages, to my previous brand identity and starter brand clients.

still have questions?
Q+A

Why do you only present one concept?

My clients hire me because they trust that it’s my job to design the best solution for their brand. The reason this works is because my process is rooted in strategy. This allows me to focus all of my creative energy into designing a brand whose personality not only reflects your story and connects with your target audience, but is beautiful too. I still explore a variety of options up front, but narrow those down so that I can present you with a fully fleshed out brand identity. I do offer two rounds of refinement after the initial concept is presented. This way, we can work together to discuss what’s working, as well as any potential opportunities for improvement, so that in the end, you walk away with a strategic and stunning brand that best represents your business.

What if I just need a logo?

To successfully connect with your target market, established and larger brands should invest in a brand identity, not just a "logo." In order to best serve my clients, and help them succeed, my services start with my comprehensive Brand Strategy + Design Package. Very small businesses and newer businesses may still be establishing their brand and determining who their target audience is. In that case, it doesn't make sense to invest in a full brand identity. For these businesses, I offer a Brand Starter Kit on a case-by-case basis. Contact me for more information.

I want my brand refreshed. Do I need to purchase the Brand Strategy + Design package?

Yes. I follow the same process for a brand refresh that I take when designing a new brand from the ground up. This includes brand strategy and all of the same deliverables as a new brand design.

What happens if my project goes beyond the original scope?

My packages and process are clear about what is included, but if anything is added on, or we go above the allotted number of refinements (which is rare), I’ll simply charge my hourly rate. If this happens, I do my best to give time estimates so that you are informed along the way.

What kind of businesses do you work with?

I would love to work with any business or individual seeking to get clear on their brand strategy, grow their brand, and connect with their target audience. I am passionate about how beautiful design can help businesses succeed.

What if I need additional branding + design.

I love to partner with my branding clients on future design needs. I am here to help keep your brand cohesive as you grow. I also offer my Brand Starter Kit clients a $500 credit towards The Brand Strategy + Design Package to use when you are ready to invest in a more comprehensive brand identity solution.

Do you offer website design?

My primary focus is on branding and I no longer offer fully custom web design. I do, however, offer website design using the Squarespace platform to clients that have already worked through either of my branding packages. For larger, more comprehensive, custom websites, I am happy to refer you to one of my digital design partners.