six twelve
Brand Strategy
Brand Messaging
Visual Identity
less is more when it’s better
Smart, modern living in historic downtown Charlottesville. Located in the heart of historic downtown Charlottesville, Virginia, Six Twelve is a distinctive residence, for design conscious people. Sophisticated minimalism balances with timeless artistry to form a serene, boutique atmosphere amidst the vibrant energy of West Main Street.
The brand identity is thoughtful, understated and modernist with an edge of elegance to appeal to a mindful and discerning audience who value beautiful artistry and design. Quiet and confident with timeless appeal, the foundation of the brand is a minimal, sophisticated, sans-serif logotype. A stripped down color palette of black and white, accented with off-white tones, communicates the softness and meditative qualities of the building.
Six Twelve sits next door to its sibling building / brand, Six Hundred West Main. The buildings share outdoor, common areas and the brands are designed to compliment one another. Six Twelve is quiet and understated, while Six Hundred West Main is dark and edgy.
