sensüs
Brand Strategy
Visual Identity
Hand Lettering
Illustration
art is for everyone
Sensüs is an immersive, experiential art experience, accessible for the whole family. Guests of all ages and demographics are invited into the fantastical world of Sensüs. Sensüs is a world filled with textures, darkness and light, psychedelica, illusions, the super real and the unreal.
The Sensüs brand is bold, fun, and psychedelic to invite people of all ages and demographics into the fantastical world of Sensüs. Inspired by street and pop art, the brand’s style is edgy, yet familiar, to reflect the brand's commitment to make art accessible to everyone, and engage the community with the arts in immersive, non-traditional ways. The custom type and illustrated elements paired with a bright color palette set the brand apart and speak to the creative and innovative story and values that make Sensüs special. The Sensüs brand incorporates the EYE and the MOTH as meaningful symbols, representing the mystical, the experiential, and perception, and work to add visual texture and depth to the brand.