Strategic · Timeless · Crafted · Experienced ·
Strategic · Timeless · Crafted · Experienced ·
A small design studio helping founders transform their ideas into brands that get noticed.
services
BRAND STRATEGY + DESIGN
For growing businesses ready to invest in a solid brand strategy and cohesive brand identity tailor-made for your brand.
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Brand Strategy with Mood Board
Primary + Secondary Logo
Brand Mark/s (if applicable)
Brand Pattern (if applicable)
Color Palette
Font System
3 Collateral Items
Comprehensive Brand Style Guide
Final files formatted for print + web use
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Timeline: 10–12 weeks
QUESTIONNAIRE:
I will send you an in-depth questionnaire asking questions about your business, audience, goals, and vision. If necessary, we will hop on a video call to chat about your responses.
01. STRATEGY
While a beautifully crafted brand gets people’s attention, it’s a strategically crafted brand that will win hearts and inspire loyalty in your audience. I will dig into the information you provide in your questionnaire and research your target audience to develop a comprehensive, multi-page brand strategy document tailored specifically to your business. Your brand strategy will outline a clear vision and strategy to set you apart from your competition, connect your business with your target audience, and layout the initial visual tone of your brand identity in the form of a mood board and color palette. We will work together to get your brand strategy feeling just right.
02. DESIGN
Drawing on the strategic foundation and visual tone established in your brand strategy, I will craft one cohesive brand identity system. I follow the one-concept design approach, which means that after an intensive exploration of a number of various design directions, I will present you with the single concept that is the best solution to meet the unique needs of your brand and wow your audience. Your design concept will be presented as a fully comprehensive brand identity containing all of your brand logos, marks, patterns etc. view an example here. You’ll then have a chance to ask questions and provide feedback.
03. REFINE
After reviewing your feedback, we will discuss what’s working — how is the design concept successfully speaking to your target audience — and areas where there is room for improvement. My goal is to ensure that the design we are creating resonates with both you AND your audience. We will work through two rounds of refinement together.
04. DELIVERY + LAUNCH
After all of the design elements are finalized, I will provide you with everything you need to successfully launch your brand, including a comprehensive brand guidelines document to guide you in using your new brand. My goal is to give you everything you need to manage your brand on your own, but I’m always here if you need more help down the road!
05. PARTNERSHIP
I maintain partnerships with many of my clients long after the initial brand design process is complete. When possible, I love to continue our collaboration throughout your business journey, offering my knowledge, expertise, and support to help you create consistent, captivating brand experiences. I offer a variety of design services. Any additional design or branding needs that pop up down the road are available, as custom packages, to my previous brand identity and starter brand clients.
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Investment starts at $8,000 USD.
While investment varies based on each brand’s individual needs, I will put together a customized proposal so you know upfront what you will pay.
You may also add onto the brand with additional items at any time which can help keep the initial cost down.
mini brand
For businesses who need a cohesive look, but are not ready to invest in a full brand identity.
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Logotype (text only)
Primary Color
Font Pairing Guide
Business Card (additional $300.00)
$1000 credit toward the Brand Strategy + Design Package and access to Wyndsor—Design for future design needs.
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Timeline: 2–4 weeks
QUESTIONNAIRE
I will send you a questionnaire asking questions about your business, audience, goals, and vision. Once you complete the questionnaire, we'll kick off the three-week process.
WEEK 01: DISCOVERY
The Brand Starter Kit does not include a brand strategy document, but I will use this week to analyze the information you provide in your questionnaire. I will pair this information with my design expertise to curate the fonts and colors that best represent your brand and speak to your ideal audience. If necessary, we will also hop on a video call during this week should either of us have questions.
WEEK 02: LOGOTYPE DESIGN
I will present two different font options for your logotype, and typeset them using your business name. You will pick the one that best represents your brand. I will help guide you and I am happy to make a recommendation. One round of refinements is included.
Read more about logotypes in the Q+A below.WEEK 03: BRAND BOARD
After the logotype is complete, I will present a brand board and business card design in two different color options. The brand board includes your logotype, alternate logo versions (including social media profile), and font guide. You pick your preferred color, and then I will save the vector logo files, print-ready business card PDF, and brand board. One round of refinements is included.
view an example -
$2500 USD
portfolio
Branding + Print
Digital UX / UI
What My Clients Are Saying